Stock model with your branding
Best when you mainly need to check logo placement, dial print, colour match, and packaging without changing the underlying watch architecture.
- 45-60 days
- Fastest sampling route
- No tooling
Sampling & Prototyping
Sampling & Prototyping
Send a sketch, a reference photo, or a short brief. We first confirm what is feasible at your target price, then turn it into a render for approval, and then into a working sample that can become the reference for bulk production. Typical watch sample lead time is about 45-60 days, with CAD / render review in around 7 days first.
Headquartered in Shenzhen, China | Direct watch factory for OEM, ODM, private-label, and white-label sample projects.
- Typical CAD / render in ~7 days
- Typical watch sample lead time: 45-60 days
- MOQ from 100 pcs
- Sample fee can be credited back
Choose your sample path
Three ways to sample before production
Most first orders start at Level 2. Use Level 1 to check branding fast, and move to Level 3 only when the case itself needs to be newly developed.
Custom dial, hands, strap on an existing case
The best fit for most private-label launches. You customise the parts customers see first while keeping lead time and sample cost under control.
- 45-60 days
- Most common launch route
- Soft tooling only
Full custom case development
Use this only when case geometry, dimensions, or construction need to change materially. This is the right path for a genuinely new watch body.
- 60-90 days
- Longest development cycle
- Separate tooling review
Order & production handoff
Sample orders, MOQ, and trial-order planning
We support both white-label and private-label watch sampling. You can start with a sample to confirm design and workmanship, then move into a trial order or mass production depending on the project. This section explains sample flow, sample cost, MOQ, and what comes next.
White-label & private-label sample routes
We support both private-label watch samples and white-label prototype review. Most projects start from an existing case route, then lock dial, hands, strap, logo placement, and packaging before production approval.
Sample order, payment, and delivery
A watch sample order normally starts with brief review, route confirmation, and sample quotation. Once the sample fee is approved, we move into render review, sample build, QC, and courier delivery with photos and notes.
Sample MOQ, trial order, and production
Sample MOQ is normally 1-5 pcs per model. Standard production MOQ starts at 100 pcs. If the approved sample and commercial structure fit, the next discussion can move into a controlled trial order before mass production.
Typical path after the brief is approved
- 01Sample approval
- 02Trial order discussion
- 03Mass production
This is the typical way we move B2B sample projects forward so the approved sample can transition more smoothly into a trial order and mass production.
Watch sample lead time
Typical watch sample lead time: five stages, two written approvals
Each stage is designed to stop avoidable rework. It is much cheaper to correct a render than to rebuild a finished sample after parts are made. For most OEM and private-label projects, the normal watch sample lead time is around 45-60 days, while full custom case development can run longer.
Brief & feasibilityday 0-3
You send sketches, references or a brief. We come back with what is buildable, what needs changing, and a clear sample-path recommendation.
Render alignmentday 4-7
We turn the brief into a CAD / render or exploded technical view so the direction is locked before sample money is spent. This is the first written approval gate.
Component prepday 8-30
Dial print, hands, case finishing, strap, and movement sourcing run in parallel so the sampling path stays short and commercially realistic.
Assembly & QCday 31-45
The sample is assembled by the same production-side team and checked for timing, appearance, fit, and water-resistance requirements.
Courier & approvalday 45-60
We ship the sample with QC photos and notes. Once approved, that sample becomes the reference standard for mass production.
Watch sample lead time reference
These are planning ranges for the first commercial conversation. Typical watch sample lead time starts with CAD / render review in about 7 days, then moves into component prep, assembly, QC, and courier.
| Item | Range | Note |
|---|---|---|
| 3D render | Included | 2 revisions included |
| Level 1 sample | Quoted after brief review | Fastest route for logo, colour, and packaging checks |
| Level 2 sample | Quoted after sample scope review | Most common route for MOQ 100+ launches |
| Level 3 sample | Scoped with case-development review | Separate tooling discussion if the case is new |
| Courier | Billed separately | DHL / FedEx typically 3-6 days |
Sample cost & order planning
Buyers usually ask what the watch sample cost will be, whether a trial order is possible after approval, and when a small-batch discussion makes sense. We quote the sample first, confirm the approval path, and then discuss whether the next step should be a trial order, a small batch, or the standard MOQ 100+ production route.
- Watch sample cost is quoted after brief review
- Trial order is discussed after sample approval
- Small-batch planning depends on the approved sample scope
What you can change
The parts buyers usually lock during sampling
You do not need to decide everything up front. Tell us the three or four things that matter to your brand and we will propose the rest.
Case & finishing
316L steel, titanium, bronze, polished, brushed, sandblasted, IP gold, gunmetal, or DLC black.
Dial architecture
Sunray, matte, enamel, MOP, carbon, applied indexes, pad print, custom colour match, and lume layout.
Movement route
Japanese quartz, Swiss quartz, automatic, mechanical hand-wind, GMT, chronograph, or solar depending on the project.
Hands, crystal, bezel
You can lock visual character early by confirming hand shape, sapphire profile, bezel treatment, and anti-reflective coating.
Strap & bracelet
Leather, FKM, silicone, NATO, five-link, three-link, Milanese, clasp engraving, and buckle options.
Packaging readiness
Retail box, warranty card, manual, pouch, barcode, and packing structure can all be validated before mass production.
Illustrative examples
Typical sketch-to-sample workflow
These prototype examples show the same three-stage sampling logic. The images are aligned to demonstrate process flow rather than to imply that every sample path looks identical.
Fashion chronograph capsule · approval sample
A more style-led chronograph direction with a blue dial, warm-tone case, and leather strap. The sample stage confirms colour balance, subdial contrast, case finish, and strap feel before the first production run.
- Sample 45-60 days
- First order 300-600 pcs
- Level 2
Sport chronograph line · approval sample
Same approval logic, but for a more feature-heavy sport direction: confirm case finishing, bezel colour, chronograph layout, pusher feel, and strap direction before release to a larger order.
- Sample 45-60 days
- First order 300-800 pcs
- Level 2
Before you ask
Sampling questions buyers ask first
Can I get a sample before committing to an order?
Yes. Most buyers do. The sample fee is charged up front and can be credited against the first bulk order once the commercial threshold is met.
Can I place a watch sample order before bulk production?
Yes. Most new projects begin with a watch sample order so branding, materials, and build direction can be confirmed before a production commitment.
How do you quote watch sample cost?
Watch sample cost depends on the sampling level, movement, case changes, dial work, strap choice, and packaging scope. We first review the brief, then quote the sample route that fits the project.
What is the typical watch sample lead time?
For most projects, CAD / render review takes about 7 days first, and the physical sample usually takes around 45-60 days. Full custom case development can run closer to 60-90 days.
What do you need from me to start?
A sketch, a reference photo, or a simple brief is enough to start. The more helpful details are target case size, preferred movement, order quantity, budget range, and launch timing.
How many revisions are included?
Two render revisions are included in the normal path. Beyond that we quote per round, especially if geometry or architecture changes.
Will the sample match bulk production?
That is the point of the approval sample. Once approved, it becomes the physical reference used by production and QC to compare the bulk run.
Can you support small-batch production after sampling?
Yes, but only when the approved sample and the commercial structure make sense. Most B2B projects still move into MOQ 100+ production, while some buyers first discuss a trial order or a controlled small batch.
Do you sign NDAs?
Yes. We can work under your NDA or provide our own before design files or commercial detail move deeper into review.
Do you work as a China watch sample factory for branded or white-label projects?
Yes. We support branded watch samples, private-label sampling, and white-label prototype review for B2B watch projects that need a clear route from sample approval to production.
Can you copy an existing watch?
No. We can work from a reference image to understand the direction you like, but we do not reproduce trademarked designs or protected branded elements.
Sampling inquiry
We are a B2B watch prototype and sample maker in China for OEM, ODM, private-label, and branded projects. This page is for commercial sampling, not retail sample requests.
B2B only · MOQ 100+