Case
Options
Stainless steel, alloy, titanium (if available)
Notes
Material and water resistance affect MOQ and lead time.
B2B OEM/ODM projects only. MOQ 100+ units. No retail sales.
Shenzhen OEM/ODM & Private Label Watch Manufacturer (MOQ 100+)
If you are trying to find the right watch manufacturer for your brand, compare OEM, ODM, and private label routes, upload references, and get quote direction within 24 hours.
Quote direction within 24 hours across global time zones
QC visibility with AQL inspection and ATM-based testing
One-stop workflow: watch + strap + packaging
Factory snapshot (quick)
A short production-side clip for buyers comparing suppliers, QC standards, and one-stop factory capability. Full factory and QC details are on the factory page.
See our factory & QCShort clip for a fast first-pass review.
Fit check
A fast yes/no to protect your time.
Perfect fit if:
Brand project • MOQ 100+ • Custom branding
Not for:
Personal use • Under 100 units • Retail products
Choose your starting point
Path B: Start from scratch
Tell us your specs and we'll suggest the best build path.
Build your spec ->10-second process overview
From design to shipping-what happens at each stage.
Design
- Upload references
- Confirm spec scope
- Feasibility notes
Sample
- Sample plan & cost
- Sample build
- Approval & revisions
Mass production
- Material sourcing
- Assembly & packing
- Production timeline
QC
- AQL inspection
- Function testing
- ATM testing per spec
Shipping
- Packing list/invoice
- Logistics options
- Delivery to destination
Customization options (high-level)
This sets expectations and highlights cost/lead-time drivers.
Dial
Options
Printing, sunburst, cutouts, indices
Notes
Dial details drive sampling complexity.
Movement
Options
Quartz, automatic
Notes
Movement choice affects cost and testing plan.
Strap
Options
Leather, steel, silicone, fabric
Notes
Material impacts QC (pull test / durability).
Packaging
Options
Standard, custom box + docs, full custom
Notes
Packaging often drives lead time near shipping.
Build your spec
A short, step-by-step form designed for brand projects. MOQ 100+.
Sampling paths and approval checkpoints
This OEM page uses the same sample-route logic as the Sampling page. Final timing still depends on movement, finishing route, and whether the case is new.
Sample level
Level 1 sample
Purpose
Check branding, dial print, colour match, and packaging on a stock model
Lead time
7-10 days
Sample level
Level 2 sample
Purpose
Validate custom dial, hands, and strap on an existing case before bulk approval
Lead time
15-20 days
Sample level
Level 3 sample
Purpose
Confirm full custom case development when geometry or construction is new
Lead time
35-50 days
QC & testing (high-level)
Timekeeping accuracy
Water resistance test
Appearance inspection
Crown/pusher function
Strap connection strength
Packaging completeness
FAQ
How do I find the right watch manufacturer for my brand?
Start by checking whether the factory can support your target category, movement type, MOQ, customization scope, and quality expectations. For most new brands, the best fit is a manufacturer that can explain OEM, ODM, and private label options clearly, give realistic sample and production timelines, and support your project from design review to final delivery.
What should I prepare before contacting a watch manufacturer for my first collection?
Prepare your target watch style, movement preference, case size, materials, logo application method, estimated order quantity, target price range, and reference images. Even a simple brief helps us give more accurate guidance on MOQ, sampling, lead time, and production feasibility.
Can one watch factory handle design, production, quality control, and packaging?
Yes. SH Watch supports one-stop watch manufacturing, including design refinement, component coordination, assembly, QC, and packaging for OEM, ODM, and private label projects. This helps reduce communication gaps and keeps project management more efficient for startup and growth-stage brands.
How do I choose between OEM, ODM, and private label watch manufacturing?
Private label is usually the fastest route for a lower-cost launch using existing designs. ODM works well when you want to modify a proven base design. OEM is the better fit when you need deeper customization in the case, dial, hands, materials, or packaging. The right route depends on your budget, timeline, and how original you want the collection to be.
What information is needed for an accurate quote?
Quantity range, movement preference, customization scope, target ex-factory budget, timeline, and references such as images or a Model ID help SH Watch review feasibility and quote faster.
What is your MOQ?
Our MOQ is 100+ units per model for B2B OEM/ODM and private label projects. We do not offer retail sales or single-piece production.
How quickly can I get quote direction?
Once you submit a clear project brief, we usually reply within 24 hours with feasibility notes, a rough quote range, and an estimated lead time.
How fast will you reply?
We reply within 24 hours and cover global time zones for faster project follow-up.
Can't find your answer? Contact our team.
Next best steps
If you're not ready to submit the configurator, don't lose momentum.